How to Increase Sales This Diwali: 10 Tips for Shop Owners

These Diwali marketing ideas for small businesses work for Kirana stores, clothing shops, electronics, gift shops and almost any local business.
Frequently asked questions
How early should a shop start preparing for Diwali?
Start at least three to four weeks before Diwali. That gives you enough time to order stock, plan offers, decorate and set up WhatsApp and Google before the rush.
What is the best Diwali offer for a small shop?
A simple offer that customers understand instantly, like a free gift above a fixed bill amount or a ready combo pack. Giving extra value usually works better than a deep discount.
Is WhatsApp Business free to use?
Yes. The WhatsApp Business app is free and includes a product catalog, quick replies, labels and broadcast lists.
How can Deal360 help my shop during Diwali?
Deal360 helps nearby customers discover your shop and send you enquiries and orders. You can also accept online payments and use delivery partners from the same app.